Better usability -
stickier software in 30 days or less

Based in Perth WA, UsabilityHub elevates your mining software's user experience, boosting user retention and customer acquisition

Usability Expert

I work with fast growing B2B SaaS companies that have tech-heavy engineering teams, complex software, and a clear roadmap–but need a designer to ensure their product delivers a great experience.

Results

Scenarios before and after

Some Usability Optimisation projects
that achieved awesome results

BHP

(Data has been abstracted)
Before

The existing product was cluttered and difficult to navigate

Key metrics were buried in dense tables, slowing down decision-making

A lack of visual hierarchy and poor data representation made it hard for operations teams to track workflows and allocate tasks efficiently


BHP

(Data has been abstracted)
After

Key metrics are now surfaced in structured panels, reducing cognitive load

Tables replaced with charts and color-coded statuses for quick trend analysis

Dark theme enhanced readability, particularly for operators  in low-light environments

Result:  Improved user retention and faster case resolution because metrics and trends were now easier to identify

Accenture

(Data has been abstracted)
Before

Disjointed layout and large blocks of text without any structure, distracting from the actual workflow

Outdated design lacked modern interaction patterns, making navigation cumbersome

A lack of visual hierarchy


Accenture

(Data has been abstracted)
After

Clearer visual hierarchy allowed agents to process information more quickly

Contextual grouping of messages ensured conversations felt more continuous

Intuitive filtering and search options for agents

Result:  Faster issue resolution, reduced cognitive load, and a more modern platform that enhanced usability and user satisfaction

First Wave

(Data has been abstracted)
Before

Difficult to navigate, making it hard for users to make sense of the data

Overlapping visual elements and glaring colour coding created over-complexity

Scattered controls and floating panels forced users to switch between multiple sections



First Wave

(Data has been abstracted)
After

Decluttered the interface by consolidating overlays into a structured, collapsible legend panel

Refined colour usage to highlight critical data points

Improved filtering options so users can easily toggle between key layers

Result:  Faster data interpretation, improved situational awareness, and a more scalable platform for large-scale monitoring operations.

Anglo American

(Data has been abstracted)
Before

Interface lacked structure and key contextual information, making it difficult for users to properly assess defects

Scattered image previews and a basic table layout made cross-referencing issues cumbersome

No clear controls - users were struggling with the existing inspection processes


Anglo American

(Data has been abstracted)
After

Key asset details were now displayed side by side with the image making it easier to cross reference

Paginated defect lists streamlined reviewing so that users didn't feel overwhelemed with too much dat.

A better way of image browsing allowed users to quickly scan multiple defect photos without losing context

Usability Testing Result: Faster defect verification and improved user satisfaction

Testimonials

Here's what people say about working with me

Richard Rowell

Co-Founder
Ascend

"The platform Alex designed was simple and innovative, with unique functionalities that distinguished us from other providers. His design expertise led to increased sales and improved platform utilisation, resulting in minimal support issues upon launch."

Chris Glew

VP of Product Engineering
Jobble

"Alex seemed to have the magic blend between operating strategically and executing tactically. He pushed us to think about our harder problems in new ways, which ultimately led us to be in a much better place."

Onur Özen

CEO
Real Tyme

"We've not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."

Recent Work

Some recent projects that boosted product usability

Book a Free Usability Evaluation
Process

How I simplify clunky software

Uncomplicated and stress-free process

1. Rapid Usability Assessment

I identify friction points and inefficiencies in your software to target high-impact improvements

2. Collaborative Deep Dive

I work with your team to understand your product, technical constraints, and business goals

3. Fast, High-Impact UX & UI Design

I quickly create visually polished, user-friendly designs that enhance usability and appeal

4. Developer Handover& Design Support

I provide dev-ready designs with guidance to help your team build long-term UX capability

5. Measurable Usability Gains

I track before-and-after metrics to validate improvements in adoption, retention, and satisfaction
My Difference

What makes me different

External
Agency
In-House
Designer
Fast Turn Around
Mining-Specific Expertise
Cost-Effective
NO Lock in Contracts
Developer Design Guidance
Sales & Demo Support

Stop confusing users.
Start retaining them.

I'd love to hear from you, about your product
and what design support you need.

Contact me directly to organise time
for a catch up or a coffee!

Call +61 408 028 739
Book a Free Usability Evaluation
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